Menke on the rebranding
does something to you.
"As a (starting) company you are constantly in a split between time, budget and quality. With minimal resources you try to finish everything yesterday and sometimes you lose sight of quality. Until I met DeltaZuid, branding, designs and positioning were at the bottom of my priority list.
Until I saw some of their work and fell silent for a moment. Because a good design does something to you. It makes you think, it touches a chord."
In our case, that is horse welfare. Horsemanship is more than a sport it is a lifestyle. It stands for the love of an animal, freedom, elite, partnership and nature. And shaping that (without becoming the next Apple copycat) is really a profession. I'm glad we chose quality this time. Together with DeltaZuid, we took the time to really get to the heart of the matter and that is reflected in the designs.
Recently a customer asked if we also sell Ipos jackets. She wanted to show that she uses our products and belongs to our brand. That makes me proud. That's how we make a difference together."