What is your Brand identity?
Your identity provides the basis of everything. But is your identity also clear for others? Who you are and how you feel yourself, determines how you dress and how you act. You base your decisions on it, chooses your friends on it and most important… you will also be chosen on that.
The same applies to your brand. Your identity has a major influence on your position in the market and the clearer your brand presents, the greater the connection with the target group will be.
Brand Identity / Brand Creation / Brand Management
Business Identity Canvas™
With the help of the BIC we not only determine the starting points for the Brand Creation phase, but we also lay down the basis for a brand-driven organization. The components below come up for discussion and will be brought to the surface in a number of sessions.
as a baseline measurement
Curious about the next step? Take a look at what Brand Creation means, or find out what we can do for you in the field of Brand Management.