As always, we started with the brand identity of the organization. This allowed us to start at the core and subsequently turn Ipos into a strong and consistent brand that is seen and experienced.
From old to new
Using the outcomes of the Brand Identity trajectory, we set to work on the rebranding. This resulted in a new style that fits seamlessly and truly represents the brand. A powerful set of elements from which targeted communications can be made.
The combination of words makes a promise to the future. Everything is about harmony and respect between rider and horse. Riders want to improve their performance and Ipos believes this can be achieved through a close collaboration between rider and horse where harmony and respect are at the core. Moving together fully embraces this idea.
Good packaging makes the product stand out
Product packaging can be cleverly used to represent the brand. We hold it, share it and use it. It tells a story that the user should be able to relate to, which makes them proud to want to use the product.
The Ipos Rein Sensors and the Ipos Duo Charger sit side by side on the shelves. A recognizable look and feel, but distinctive so the user immediately sees what she is buying.