Positioning a new brand
From the formed positioning, we went to work on the name creation, communication message and associated visual elements to load the brand optimally for maximum impact.
Name Creation: WVDB One
Rationale: One stands for ambition. For working together with one goal in mind: the success of the entrepreneur. At WVDB the entrepreneur comes first. WVDB's approach is aimed at companies that want to go for it. If an entrepreneur trusts the working methods and advice of WVDB, he or she can achieve a top position in the market.
Together we make
A whole range of resources has now been developed, such as a brochure, flyer, quotation template, PowerPoint, website and script for a short film. Above all, the new style offers numerous elements that WVDB One can apply themselves to generate a recognizable consistent line.
step by step
To make the process of WVDB One understandable, we created an infographic explaining the main steps, based on the second icon; One Journey.
In a light-hearted way, in line with the new style, it shows the routing from start to finish. The process never ends, hence the continuous line that suggests continuity.
"With WVDB One, I am improving my processes!"
Rob van der Heijden - mede-eigenaar Luxcom