Within a short period, they have grown rapidly. To structurally build an attractive organization for both staff and clients, they asked DeltaZuid to help strengthen their brand. Together with BIM, we defined and established the brand identity. And thus created the new corporate image.
Identity as a foundation
for a brand-driven organization
Using DeltaZuid's Brand Identity Canvas™, the identity of BIM Connected was researched and analyzed. In several brand sessions, all key elements were scrutinized, defined and captured in a functional reference book, the ID-Book. This practical document helps to get everyone in the organization on the same page, to make choices, to give direction and to make decisions. In short, to realize a brand-driven organization.
Creating a strong brand always starts from the base.
A brand new
The square shape in the logo represents strength, foundation, building block, data, stability and trust. This shape language is thus a metaphor for the strong standpoint from which BIM operates. No nonsense, binary, clear, powerful and complete. The connection between the two forms, one closed and the other open, refers to the variety of data but also the clear overview that BIM has/maintains in the complex matter.
"BIM Connected combines knowledge of IT as well as the construction, infrastructure and energy sectors in a unique way. They provide insight into the information and data that is important. So organizations can work faster and more pleasant and make better decisions."
To reinforce this brand promise, we developed a powerful payoff:
Making data valuable.
The pay-off is linked to the logo as an additional style element. This reinforces the message and creates numerous opportunities to communicate both visually and textually.
An expressive visual language
to support positioning
With all these elements we can create the necessary communication tools. From website to business card and from corporate brochure to the decoration of the building.
Analysis + Report
Why How What
Operational support for launch