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This design can be described as a ‘dynamic logo’, which means that it allows the logo to be used in various ways.

The basic logo consists of the orange ‘sphere’, the white ‘square’ and the ‘name’. In other words: the symbol and the word mark. In some cases, the sphere may be replaced by other (round) elements or images* under the condition that it remains a circular shape and that it is equal in size to the basic logo so that recognition is maintained. These dynamic logo elements can be applied if visual support of the message is required.