KT Waalre engaged us to help them determine a long-term strategy on the one hand, whereby communication is based on the core (the identity) of the organization. On the other hand, they have a short-term need for support in project communication.
In three inspiring sessions, we involved the board, management and employees so that the identity is supported by the entire organization. All the elements were recorded in the ID-Book, a clear reference work that forms the basis for brand creation.
the linking factor
From identity to creation
After taking stock of the current brand, we recommended that we first do a name change and then focus on revitalizing the design language. To create immediate support within the community, we launched a competition to come up with a new name. For this purpose, we developed the campaign 'Verzin & Win' with a proprietary campaign style and put it out through various channels to reach the researched target group.
Verzin & Win
a suitable name
Kabel Televisie Waalre (KT Waalre) is not a name that fits the current era. The cable is being replaced by fiber and the services go far beyond television alone. Think, for example, of new innovative care concepts, following local sporting events, or even applications that we are currently unaware of.
looking forward to the result...
Waarom Hoe Wat sessie
Brand development in progress...