Despite their growth, there was a lack of proper structure and footing around the brand. Naturally, Edufax wanted to remain a leader. Aware of the fact that a strong brand (brand structure) helps, they called in DeltaZuid.
From structure to creation
At the corporate level is Edufax - Global Educational Mobility. Below that are the three sub-brands, each with a descriptor; short and powerful. Global Advice: the starting point from which independent advice is given at a global level. Innovation Center: the central point of the organization where all knowledge is present and developments are conceived and created. And Educational Solutions where Edufax offers appropriate solutions in an online environment.
The process we went through with Edufax clearly illustrates the value of a comprehensive ID process, and how the creation that follows can result in a recognizable routing for the client to its solution.
Overarching is the corporate logo, which represents the entire organization. Underneath this are the three sub-brands, each with its own color theme, visual concept and communication plan. This targeted approach makes it accessible and clear to the target group(s).
A strong brand is the beating heart of the company
With this, Edufax shows what they stand for and what distinguishes them from competitors. It directly addresses the target group and even makes a promise. This brand essence also serves as a basis for both the visual concept and the brand story.
The brand implemented
Creation in the broadest
sense of the word
The brand is reflected in everything. Don't just think about a logo or website. It starts with the development of the right building blocks of the brand, such as the tone of voice, the brand story, the visual language and style elements such as color, typography, shape, etc. Art direction of photography and film also play a role. Unlicensed copy of the Froala Editor. Use it legally by purchasing a license.
With all these elements we can create the necessary communication tools. From website to business card and from corporate brochure to the decoration of the building.
Innovative educational solutions that fit like a glove