The brand Smart Photonics
sees the light

This design can be described as a "dynamic logo," which means that the logo can be used in different ways. The basic logo consists of the orange "sphere", the white "square" and the "name". In other words, the symbol and the wordmark. In some cases, the sphere can be replaced by other (round) elements or images*, provided that it remains a round shape and is the same size as the basic logo, so that recognition is maintained. These dynamic logo elements can be applied when visual support of the message is required.