What makes AOMB unique is its way of working. She does not think from products, but from the needs of the market. AOMB wants to continue to occupy a distinctive position in the IP market. Time for a complete makeover.
AOMB wants to stand out.
Time for a complete makeover!
From there, the brand promise and payoff 'Stay Unique' emerged. Both a promise to the customer and an appeal to the own employees. Stay Unique was also the starting point for the development of a new logo. The logo symbolizes the personal involvement of employees with each client and each assignment. Nothing expresses this more powerfully than a unique logo in signature form.
The underlying idea: Dare to be distinctive, unique and stubborn. Not only in message and method, but also in appearance and recognition. Sign your work, show that it is and remains yours. Create a right to exist and durability. Stay Unique.
All of AOMB's employees were captured on film. Here too, 'unique' is the core idea. The photos each show their uniqueness because the person is portrayed in a natural and unforced way.
With a subtle variation in color, light, pose and environment, but always with the person at the center. This gives AOMB a unique and accessible character.
The new visual identity and the accompanying guidelines have been laid down in the Brandbook. This allows AOMB to consistently implement and monitor the style in all its communications.
How do you include everyone in the process?
Together with the marketing team, we went through the process. Decision moments with 12 partners. Sneak previews in between for employees. Everyone in the picture and a personal and unique story.